Faculty, students and industry figures gathered for the launch at Kimpton Fitzroy London, of the Third Edition of Marketing Fashion: Strategy, Branding and Promotion, by Harriet Posner, Undergraduate Programmes Director at Vogue College of Fashion. 

Vogue College Presents hosted the book launch and used the opportunity to bring together an industry panel alongside Harriet Posner to celebrate the publication of the Third Edition of Marketing Fashion: Strategy, Branding and Promotion.  

Vincent Villeger, Harriet Posner, Hannah Springett and Alexander Ron at the launch of Marketing Fashion 2024

The event was held at the luxury Kimpton Fitzroy London and included a live panel, featuring Hannah Springett CEO and founder of HLabs, Vincent Villéger a product, retail and packaging designer for luxury and beauty; and Alexander Ron Digital editor at Condé Nast Johansens. The panel conversation focused on visual and digital strategies that are leading the way in Fashion Marketing today.  

Harriet Posner with Hannah Springett from H Labs

“I hope this book helps people to see the complexities of the fashion system and inspire them to work in this area and make positive changes to marketing, branding, and the industry.” Harriet Posner, Director of Undergraduate Programmes; Lead on Learning and Teaching at Vogue College of Fashion.

 

During the live panel, Hannah Springett asked an interactive question about media engagement resulting in students raising their hands promptly. Second year BA Student, Fatima Zeeshan reflects on the inspirational night, revealing “it’s hard to believe this project has been in the making for 17 years. The first edition was commissioned in 2007 and came out in 2011. Now, in 2024, Harriet has released a new edition that reflects just how much the industry has evolved”. Zeeshan continues in reflection, “each speaker added specialty to the night, and together, they showed just how much fashion has changed since Harriet started this journey”. 

 

Harriet dedicated her work to evaluate her experience alongside talented insightful people quoted within her Third Edition of the book, leading up and coming students and professionals to learn from those within the industry.  

Words and images by Paulina Ruby, BA (Hons) Fashion Communication & Industry Practice first-year student 

View undergraduate courses at Vogue College