Editorial journalism is a fascinating craft. It’s not just about reporting but about interpreting, shaping ideas, and offering a unique perspective on an event—whether it’s discussing the latest handbag launch, describing the experience of staying at a five-star hotel, or interviewing a director from Inditex. It’s a space where words come to life, where creativity blends with rigor, and where journalists have the opportunity to influence, inspire, and even drive societal change.
However, it’s also a field filled with challenges. In a world saturated with information, standing out is no easy task. It requires much more than good writing; it demands constant renewal, authenticity, and a commitment to the reader. Ana Arjona, lifestyle editor and cultural writer at Vanity Fair, an alumna of the Vogue Master in Fashion & Beauty Communication, and with a decade of experience in the editorial world, shares three essential keys to standing out in this sector.
1. Curiosity
“Curiosity is a fundamental value for succeeding in any field, but especially in editorial journalism. Today, information is accessible to everyone—both media and audiences. The differentiating factor lies in the desire to know more, not staying on the surface of a story, investigating, and taking one step further to better understand the world. If you combine a thirst for knowledge with a touch of creativity, standing out becomes more than possible.”
2. Proactivity
“Being proactive means anticipating problems or trends, taking the initiative, and not waiting for opportunities to come to you but actively seeking them. It’s about constant searching and learning. As Mercedes Sosa sang, everything changes. In a field as unstable as fashion, it’s essential to be adaptable to changes and stay in a state of continuous evolution.”
3. Respect
“Respect is not only fundamental in what you do but in how you do it, from writing a review to conducting an interview, contacting a source, or requesting a contact. You must respect others, understanding that the work and priorities of others are as important as your own. There is no small topic because everything is a learning opportunity. Respect isn’t just about fulfilling tasks or responsibilities; it’s about doing so ethically, courteously, and with an awareness of how your actions impact others. And, of course, respect for the reader: providing them with truthful and objective information.”
If you want to learn more about the profession, we encourage you to check out the Online Course Vogue Fashion Journalism: Fashion, Beauty & Lifestyle. For more information, please contact our admissions team at infoadmisiones@voguecollege.com.
