BA (Hons) Fashion Communication & Industry Practice
From marketing to journalism; creative direction to graphic design; explore the breadth of the fashion industry.
Embark on a transformative journey with our BA (Hons) Fashion Communication & Industry Practice undergraduate degree programme. Spanning two dynamic years, this comprehensive curriculum delves deep into every aspect of the fashion, fashion media, and luxury lifestyle industries, leveraging Vogue’s expertise and unparalleled insights and data. From fashion business, marketing and branding to journalism, from creative direction to graphic design, our programme immerses you in the heart of the industry with the most influential fashion brand in the world, Vogue.
Immerse yourself in a comprehensive study of fashion’s cultural and economic significance on both local and global levels. With direct engagement from industry experts, you’ll stay ahead of current trends and practices.
Our BA (Hons) Fashion Communication & Industry Practice degree programme equips you with the skills and knowledge to succeed in the competitive fashion business, fashion media, and luxury lifestyle sectors. Whether your strengths lie in creative areas like styling and image-making, or in business-related areas such as strategy and communication, the programme is designed to match your specific interests and career goals.
Learning goes beyond traditional classrooms, offering you access to industry professionals from Vogue and the wider fashion industry. Through our Fashion Industry Placement and Collaborative Industry Project modules, you will gain real-world experience. With a four-week industry placement and live briefs from luxury brand partners you’ll develop practical skills and a deeper understanding of the fashion industry.
Structure
Our programme spans eight terms over two academic years, transitioning from RQF level 4 to RQF level 5 by the third term and advancing from RQF level 5 to RQF level 6 by the sixth term. It provides a distinctive fusion of academic depth and industry immersion, integrating practical and professional skills to fully equip you with the tool to forge a successful career in the fashion, fashion media, and luxury lifestyle industries.
Course Structure
Year 1 | Term 1 | Fashion Culture & Trends | Fashion Image & Visual Communication | Introduction to Fashion Media | RQF Levels 4 – 5 |
---|---|---|---|---|---|
Term 2 | Fashion Marketing & Promotion | Fashion Retail Environments | Fashion & Society | ||
Term 3 | Fashion Branding & Creative Communication | Brand Identity & Design | Professional Development Portfolio | ||
Term 4 | Creative Option Module
|
Fashion Industry Placement | |||
Year 2 | Term 5 | Consumer Behaviour & Insight | Collaborative Industry Project | RQF Levels 5 – 6 | |
Term 6 | Business Option Module
|
Digital Strategy & Interactive Media | |||
Term 7 | Fashion for Positive Change | Independent Research Project | |||
Term 8 | Professional Practice Portfolio | Independent Final Project |
For complete program information please download the Programme Handbook.
“Everything I learnt had real, practical value. We did a collaborative industry project with Coach and it wasn’t just a theoretical ‘Imagine you’re working for Coach,’ exercise at all. We went to the store and talked to people working there and actually acted as consultants for them. It was all real and I don’t think you’d get that level of genuine involvement anywhere else.” Megan Meaney, BA (Hons) Fashion Communication & Industry Practice
Modules
The modules in the BA (Hons) Fashion Communication & Industry Practice course are designed for those aiming to excel in fashion, media, or luxury lifestyle industries. Whether your focus is creative or strategic, the modules on the course blends theory, hands-on experience, and industry insights. Each module equips you with essential skills and knowledge, preparing you for a dynamic career in fashion communication.
Fashion Culture & Trends
Explore how historical, social, and cultural developments shape fashion trends. This module provides you with an opportunity to learn about fashion cultural theory, the historical evolution of fashion and the political, economic, societal and technological factors that influence fashion past and present.
Fashion Image & Visual Communication
This module focuses on the power of visual storytelling in fashion. You’ll learn practical skills in image making, including photography, film, collage and illustration. During the module, you will examine the importance of image as a communication tool
and learn about early pioneers and current innovators in the field of fashion image making and communication.
Introduction to Fashion Media
Gain an understanding of the fashion media landscape, from magazines to digital platforms. This module gives you an overview of Fashion Media in all its forms. During the module you will learn about the fashion media landscape and its evolution since inception to how it operates today as a multimedia sector of the wider media industry. You will learn about the content that goes into a magazine and a variety of different media formats both print and digital.
Fashion Marketing & Promotion
Discover the strategic role of marketing and promotion in fashion. You’ll learn how fashion brands use marketing to communicate with their audiences, and why marketing fashion products differs from other consumer goods and services. You will examine fashion marketing theories and techniques, using a specific market sector as the basis for a case study.
Fashion Retail Environments
This module examines the physical and digital spaces where fashion is sold. You’ll explore how retail environments are designed to enhance customer experience, including store window design, store layout, visual merchandising, and the integration of e-commerce.
Fashion & Society
This module invites you to analyse and consider some of the critical issues affecting contemporary fashion. The module looks at fashion as a local and global entity, with a focus on inclusivity, diversity and other ethical issues. You’ll get a chance to explore how fashion reflects and influences societal values and the role it plays in driving social change.
Fashion Branding & Creative Communication
Learn how fashion brands establish their identity through creative communication. This module covers branding strategies, brand storytelling, and how to craft cohesive messaging that resonates with target audiences.
Brand Identity & Design
Focus on the creation of a brand identity, from logos and packaging to overall aesthetic. You’ll develop skills in visual design and learn how to translate brand values into engaging and consistent visual elements. You’ll learn how brand design principles are applied across a range of media and explore historical and contemporary graphic communication practices.
Professional Development Portfolio
Prepare for your internship by writing your CV, creating cover letters and building a professional portfolio to showcase your talents and skills. This module allows you to reflect on your knowledge and skills gained so far during the course, and to apply for your internship. You’ll develop your personal branding and consider how to stand out in the job market.
Creative Option Module:
Fashion Styling
Develop your skills in styling for editorials, campaigns, and personal clients. During this short creative module, you’ll get an opportunity to develop your styling skills as well as understand the many different facets of the modern fashion stylist today. As part of this module, you will be able to experience your own studio shoot, complete with a professional fashion photographer, hair and make-up artist and model.
Fashion Illustration
Practise the art of fashion illustration, learning techniques for sketching, digital rendering, and visualising fashion concepts. You will get a chance to experiment with different media, draw from life and undertake still life fashion drawing. You will learn
from practising illustrators who will guide you through a range of techniques for
drawing, painting, collage and digital illustration.
Fashion Journalism
Learn the craft of writing for fashion media, from articles to opinion pieces. This module covers storytelling techniques, interviewing skills, and how to develop your own voice and unique point-of-view in fashion journalism.
Fashion Industry Placement
Gain real-world experience with a four-week placement in a fashion or media company. This module gives you insight into the day-to-day workings of the industry, providing practical skills and networking opportunities to boost your career.
Consumer Behaviour & Insight
Understand the psychology behind fashion consumers’ purchasing decisions. This module explores how brands use consumer insights to inform marketing strategies, and how to analyse consumer behaviour trends to predict market shifts.
Collaborative Industry Project
Work on a live industry brief with a leading fashion or lifestyle brand. This module allows you to apply your skills to real-world challenges, collaborate with industry professionals, and develop creative solutions that align with brand goals.
Business Option Module:
Fashion Buying & Product Strategy
Learn the business of buying in fashion, from trend forecasting to product development. This module focuses on how buyers curate collections that resonate with consumers and meet market demands. You’ll explore how ranges are researched, planned, sourced and developed by the buying team – and most importantly how buyers manage their budgets and achieve financial targets.
Fashion Business & Entrepreneurship
Explore the fundamentals of launching a fashion business, including business planning, financial management, and market positioning. This module is ideal for aspiring fashion entrepreneurs. You’ll develop an idea for a new fashion related business, write a business plan with financial projections and create pitch presentation to sell your idea.
Fashion Magazine & Media Publishing
Dive into the world of fashion and media publishing, learning about magazine production, editorial strategy, and the challenges of digital publishing in today’s media landscape.
Digital Strategy & Interactive Media
Examine how digital technologies and interactive media are shaping the fashion industry. This module covers topics such as e-commerce, social media marketing, and the role of technology in enhancing consumer engagement. You’ll learn about user experience (UX) and use digital skills to mock up and produce concepts for interactive user experiences including apps and augmented reality filters.
Fashion for Positive Change
Explore how fashion brands can drive positive social and environmental change. This module covers topics such as sustainability, ethical production, diversity and inclusion, and how fashion can be a force for good.
Independent Research Project
Conduct an in-depth research project on a topic of your choice within fashion communication or industry practice. This module allows you to focus more deeply on an area related to your final independent project, and to develop your research and critical thinking skills.
Professional Practice Portfolio
This module helps you refine your professional portfolio, showcasing your academic and industry work to potential employers. You’ll also learn how to navigate the job market and prepare for your career in fashion.
Independent Final Project
Undertake a self-directed project that showcases your expertise in fashion communication or industry practice. This capstone project allows you to bring everything that you have learned together and to demonstrate your creative and professional skills to potential employers.
Schedule
Course Dates
29 September 2025 – 03 September 2027
Class Days & Times
Year 1: Monday, Tuesday, Wednesday, 10.00am-5.00pm
Year 2: TBD
Accreditation
Accrediting Body & Award Structure
This programme holds international recognition as a degree qualification accredited and conferred by The University of Buckingham. It is structured as eight 10-week terms spread across two academic years, transitioning from RQF level 4 to RQF level 5 in term three, before progressing from RQF level 5 to RQF level 6 in term six. The programme offers a unique blend, combining academic rigour and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s wide network of industry professionals.
Credits
The degree carries a value of 360 credits within the UK’s Regulated Qualifications Framework (RQF) at level 6, equivalent to 180 European Credit Transfer System (ECTS) credits.
Careers
This programme contains modules, experiences and opportunities meticulously designed to equip you with the essential skills, knowledge and practise crucial for a successful fashion career, from personal development to professional practice.
Within the course content, there will be many career and professional development elements and activities available to you, including:
- Vogue College Presents Industry Speaker & Events Programme
- Professional Development Portfolio module
- Fashion Industry Placement module
- Collaborative Industry Module
- Professional Practice Portfolio module
- Support with finding an industry placement
- Careers Day at the end of the course
- Alumni career panel during the induction week
- Career information and essential skills embedded within all modules
You will also have support with:
- Writing and editing your CV & Cover Letter for job applications
- Tracking and reviewing the knowledge and skills gained as progress through the course
- Planning your career path
- Creating a professional portfolio
- Practising your interview skills during mock interviews
Living
Discovering student life is essential for your journey at Vogue College of Fashion. From advising you on accommodation to navigating London, we’re here to guide you through it all.
International Students
Vogue College of Fashion welcomes international students, fostering a dynamic, diverse learning environment. With students from various countries, our campus reflects Vogue’s global perspective and encourages cultural exchange.
Fees
UK Student | International Student |
---|---|
£39,950.00 | £60,000.00 |
We offer course fee reductions to alumni. Visit our Terms & Conditions for more details.
Tuition fees may increase annually in response to market conditions.
Deposit Payment & Instalment Options
To secure your place on the course, a deposit of £3,000.00 is required within 14 days of receiving your offer. Please note, the deposit option is unavailable for bookings made within six weeks of the course start date where full course fees are required.
Students have the option to pay the tuition fee in instalments over the duration of the course. International students are required to pay the first instalment of the course fee in full and in advance to obtain the CAS number necessary for Student Visa purposes.
Student Loans, Scholarships, & Bursaries
Students studying at Vogue College of Fashion are currently ineligible for student loans.
Additional Costs
For guidance on the cost of living in London, please refer to our Living in London page. Accommodation information can be found on our Accommodation page. A study trip abroad in year one is optional and not included in the course fee. Details on costs are provided at the start of the course, with estimated expenses listed on the Living in London page.
Admissions
Admissions
We seek applicants with a passion for fashion, media, and luxury lifestyle industries, ready to make an impact on the future of fashion. Apply directly to the College, ensuring all required documents are submitted.
How to Apply
Whether a UK or international applicant, you should apply directly to the College using the Apply button on this page. All required documents outlined in our full admissions requirements must be included with the application. For enquiries regarding entry requirements or the admissions process, applicants may contact our Admissions Office.
Deadline
- UCAS Deadline 29 January 2025
- Priority Deadline 1 March 2025
- International Students 1 May 2025
- Domestic Students 31 July 2025
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