Vogue Social Media Strategy & Marketing
Learn how content creation has evolved and how to conceptualise, plan, and successfully publish effective content.
Our Vogue Social Media Strategy & Marketing course is a dynamic online programme that dives deep into crafting effective social media strategies specifically for the fashion industry. This intensive course is designed for professionals and enthusiasts alike who wish to master the art of social media marketing.
This course is ideal for those aiming to elevate their social media expertise and make a significant impact in the fashion industry. You will learn to create impactful social media campaigns, engage with diverse audiences, and leverage analytics to refine strategies. Guided by industry experts from Vogue and other Condé Nast brands such as GQ and Wired, you will gain practical insights into building and maintaining a compelling social media presence for fashion and creative brands.
By the end of the programme, you’ll have developed a comprehensive social media strategy, equipped with the skills to enhance brand visibility, drive engagement, and measure success effectively.
Structure
This online course offers a concentrated look at social media strategy and marketing in the fashion world. Through workshops, case studies, and practical exercises, you’ll build skills to manage and enhance social media presence effectively.
Course Themes
- The Evolution of Content Creation, Process, Planning & Strategy
- Content Marketing for Branding & Marketing Strategy
- Content Writing for Brands & Business, Platforms & Channels
- Podcasting & Blogging
- Developing Content for Businesses & Influencers
- Evaluating Success
- Digital Storytelling
- Reimagining the Future of Content
Modules
This course provides essential skills in content creation and strategy across several key areas. Each module builds a comprehensive understanding of modern content creation and its future direction.
The Evolution of Content Creation, Process, Planning & Strategy
Explore how content creation has evolved, focusing on the strategic processes behind planning and executing effective campaigns for brands and influencers.
Content Marketing for Branding & Marketing Strategy
Learn how to leverage content marketing to build brand identity and drive business strategy, aligning content with key marketing goals.
Content Writing for Brands & Businesses, Platforms & Channels
Understand the nuances of writing for different platforms and channels, tailoring brand messaging to engage diverse audiences across digital landscapes.
Podcasting & Blogging
Discover how podcasting and blogging can be powerful tools in building brand authority and connecting with target audiences.
Developing Content for Businesses & Influencers
Gain insight into creating impactful content for both brands and influencers, focusing on collaboration, audience engagement, and authenticity.
Evaluating Success
Learn how to measure the effectiveness of content strategies, using analytics and performance metrics to refine and improve results.
Digital Storytelling
Master the art of digital storytelling, crafting compelling narratives that resonate with audiences and enhance brand communication.
Reimagining the Future of Content
Explore future trends in content creation, considering the evolving landscape of digital media and the next steps for brands in an ever-changing world.
Schedule
Course Dates
- 13 January 2025 – 07 March 2025 | Book Now
- 31 March 2025 – 23 May 2025
- 23 June 2025 – 15 August 2025
- 06 October 2025 – 29 November 2025
Class Days & Times
Flexible online study
Accreditation
Accrediting Body & Award Structure
This programme is awarded by Vogue College of Fashion. It is structured as an eight-week online course. The programme combines academic rigour and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s wide network of industry professionals.
Credits
The course carries no credits within the UK’s Regulated Qualifications Framework (RQF).
Careers
This programme contains modules, experiences and opportunities designed to equip you with the essential skills, knowledge and practice crucial for a successful fashion career, from personal development to professional practice.
Within the course content, there will be many career and professional development elements and activities available to you.
Previous Vogue College students have gone on to work at: Condé Nast, Vogue, Glamour, Aisle 8, Net-A-Porter, Harvey Nichols, L’Oréal, Hayley Menzies, Grazia, HanSpringett LTD (AKA H-Lans), GQ, Harper’s Bazaar Arabia, WGSN, TikTok, Tatler, Louis Vuitton and many more.
Technology
Hardware Requirements
Laptop
PC / Mac desktop
Mobile / Tablet device
Operating System Requirements
Windows 7 or higher (recommended)
MAC OS X 10.6 (Snow Leopard) or higher (recommended)
The latest operating system on mobile / tablet devices
Visual & Audio Requirements
Speakers and microphone, or headset
Webcam
Fees
| UK Student | International Student |
|---|---|
| £850.00 | £850.00 |
We offer course fee reductions to alumni. Visit our Terms & Conditions for more details.
Tuition fees may increase annually in response to market conditions.
Deposit Payment & Instalment Options
To secure your place on the course, the tuition fee must be paid in full at the point of booking. Please note, there is no deposit option available for bookings.
Students do not have the option to pay the tuition fee in instalments for this course.
Student Loans, Scholarships, & Bursaries
Students studying at Vogue College of Fashion are currently ineligible for student loans.
Admissions
We seek applicants with a passion for fashion, media, and luxury lifestyle industries, ready to make an impact on the future of fashion. Book your place directly with the College, ensuring all required documents are submitted.
How to Book
Whether a UK or international applicant, you should book your place directly with the College here. All required documents outlined in our full admissions requirements must be included with the application. For enquiries regarding entry requirements or the admissions process, contact our Admissions Office.
Deadline
Online Courses remain open to book two days following the start date of the course.
