Short Courses

Vogue Summer School: Fashion Business – Marketing & Communication

Discover the art of digital marketing and brand communication to connect luxury brands with modern consumers.

Explore the essential tools of marketing and communication in fashion, beauty, and luxury industries with Vogue Summer School’s one-week intensive course. This programme is designed to give you a broad understanding of how to connect products with consumers through effective communication strategies. You’ll engage with diverse subjects covering both traditional and digital marketing, complemented by visits to key industry players and lifestyle experiences.

Over the course of a week, you’ll dive into key subjects ranging from brand communication and digital marketing to the creation of fashion films and events, offering a well-rounded perspective on how to effectively market and communicate luxury products.

The programme offers more than just classroom learning – you’ll have the opportunity to engage with top professionals in the field, visit major industry companies, and experience lifestyle outings related to fashion and beauty. It’s an ideal course for those eager to explore or advance a career in fashion marketing, communication, or senior management roles in the luxury sector. Whether you’re aspiring to work in large fashion companies, sales departments, communication agencies, or media offices, this course will equip you with practical tools and industry insights.

Designed for both newcomers and experienced professionals, the course allows you to gain first-hand exposure to the latest industry trends, while building essential skills in branding, digital strategy, and content creation. Through a combination of lectures, workshops, and real-world projects, you’ll deepen your understanding of the business side of fashion and learn how to create compelling narratives that resonate with today’s consumers.

Structure

The programme spans three modules, blending theory with practical skills. It includes live group sessions, company visits, and hands-on projects, giving you real-world exposure to the industry.

You’ll be guided by an industry expert through interactive lessons and workshops, receiving personal feedback to help you apply what you learn.

Each module is designed to provide a foundation in marketing and communication, with a specific focus on digital marketing and essential tools for fashion communication.

Modules

This programme is designed to give you a comprehensive understanding of fashion marketing and communication, blending both digital and traditional methods. You’ll gain the skills to build strong brand identities and engage consumers in the fast-paced world of fashion, beauty, and luxury. The modules include:

Introduction to Fashion Marketing

In this module, you’ll learn the fundamentals of fashion marketing, including the importance of branding and how to communicate a brand’s vision effectively. You’ll explore strategies for positioning a brand in the competitive fashion market and gain insights into the daily operations of a fashion communication office.

Digital Fashion Communication

This module delves into digital marketing techniques, focusing on social media strategies and brand empowerment. You’ll learn how to craft effective online campaigns, track their success using analytics, and adapt to rapidly changing digital trends to keep your brand relevant.

Tools for Fashion Communication

Here, you’ll gain practical skills in producing fashion videos and managing events. The module includes insights into the creation of fashion films and organising successful events that align with a brand’s identity. A visit to a communication agency offers you an opportunity to see these tools in action.

Certification Options

You can also combine several of our courses to earn a Vogue Training Certificate. Enroll in two, three, or four of our courses in consecutive weeks and specialize in the areas that interest you most.

Vogue Certificate in Marketing and Communication

Creative Direction and Art Course
The Business of Fashion: Marketing and Communication Course
Communication and Event Planning Course

Vogue Certificate in Styling

Fashion Styling Course (Level 1)
Fashion Styling Course (Level 2)

Vogue Certificate in Event Planning

Communication and Event Planning Course
Wedding Planner Course

Vogue Certificate in Fashion Communication

The Business of Fashion: Marketing and Communication Course
Communication and Event Planning Course
Fashion Styling Course (Level 1)
Fashion Journalism Course

Vogue Certificate in Fashion Styling and Business

Fashion Styling Course (Level 1)
Fashion Styling Course (Level 2)
The Business of Fashion: Marketing and Communication Course
Communication and Event Planning Course

Schedule

Course Dates

30 June 2024 – 04 July 2025

14 July 2025 – 18 July 2025

Class Days & Times

Monday, Tuesday, Wednesday, Thursday, Friday, 9.30am-2.30pm

Accreditation

Accrediting Body & Award Structure

This programme is spread over one week and is awarded by Vogue College of Fashion. The programme offers a unique blend, combining academic rigour and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s wide network of industry professionals.

Credits

The programme does not carry any European Credit Transfer System (ECTS) credits.

Careers

This programme contains modules, experiences and opportunities designed to equip you with the essential skills, knowledge and practice crucial for a successful fashion career, from personal development to professional practice.

Within the course content, there will be many career and professional development elements and activities available to you.

Previous Vogue College students have gone on to work at: Condé Nast, Vogue, Glamour, Aisle 8, Net-A-Porter, Harvey Nichols, L’Oréal, Hayley Menzies, Grazia, HanSpringett LTD (AKA H-Lans), GQ, Harper’s Bazaar Arabia, WGSN, TikTok, Tatler, Louis Vuitton and many more.

Living

Discovering the ins and outs of student life is essential for your journey at Vogue College of Fashion. From advising you on the perfect accommodation to navigating the vibrant city of Madrid, we’re here to guide you through it all.

Fees

Spanish Student	International Student
€750.00	€750.00

We offer course fee reductions to alumni. Visit our Terms & Conditions for more details.

Tuition fees may increase annually in response to market conditions.

To secure your place on the course, the tuition fee must be paid in full at the point of booking. Please note, there is no deposit option available for bookings.

Students do not have the option to pay the tuition fee in instalments for this course.

A refund of the place reservation rights may only be requested in the event of impossibility of attendance due to a justified serious illness or other unexpected reason of comparable severity, as well as due to force majeure.

Students do not have the option to pay the tuition fee in instalments over the duration of the course. However, in some cases, instalments may be allowed before the course starts.

Student Loans, Scholarships, & Bursaries

Please be aware that students studying at Vogue College of Fashion are currently ineligible for student loans. Students are welcome to explore other third-party methods or schemes of financing.

Additional Costs

For guidance on the cost of living in Madrid, please refer to our Living in Madrid page. Accommodation information can be found on our Accommodation page.

Admissions

We welcome applicants with exceptional ideas and a passion for the fashion, fashion media and luxury lifestyle industries, eager to contribute meaningfully to their evolution and to make an impact on the future of fashion.

Full Admissions Requirements

How to Apply

Whether a Spanish or international applicant, you should apply directly to the College using the Book button on this page. All required documents outlined in our full admissions requirements must be included with the application. For enquiries regarding entry requirements or the admissions process, applicants may contact our Admissions Office.