How to Become a Personal Stylist: A Step-by-Step Guide

Banner photo by James Mason Photography

With the evolution of the influencer and video content, personal stylists are entering the spotlight on platforms like TikTok and YouTube – think Jared Ellner, stylist and confidant of influencers and celebrities such as Emma Chamberlain, Rachel Sennott, and Sabrina Carpenter for her Short n’ Sweet tour.

Personal stylist jobs are seemingly becoming more glamorous by the day, but what does this role really entail? In this step-by-step guide, we’ll explore what it takes to become a successful personal stylist — from building your skills and portfolio to finding clients and managing your business. Whether you’re curious about qualifications or simply interested in the day-to-day life of a stylist, this guide covers everything you need to get started.

What is a personal stylist?

A personal stylist works one-on-one with clients to select outfits, refine their wardrobes, and offer style advice tailored to individual needs, body types, and lifestyles. This can mean anything from helping a client choose the perfect look for an event to organizing an entire wardrobe for the season.

Personal stylists play a vital role in building a client’s personal brand, whether the client is a business professional wanting a polished look, someone preparing for a special occasion, or as we typically see in the media, a public figure needing curated outfits for media appearances. Stylists often provide expert advice on color matching, fit, accessorizing, and current trends to help clients look their best and feel confident.

With the flexibility to work independently or through agencies, personal stylists can tailor their services to various client needs. Some focus on in-person consultations, while others work entirely online, offering virtual styling sessions. Whether you have a love for fashion, are good with people, or are skilled at visual coordination, the role of a personal stylist is an exciting way to make a tangible impact on others’ lives through fashion.

Essential Skills for Success

Trend and Cultural Awareness

Successful stylists are knowledgeable about fashion trends, from seasonal colors to emerging styles. Knowing what’s current (and what’s coming) allows you to provide clients with relevant advice.

It’s also critical to be mindful of what’s happening in and beyond fashion in terms of culture and current events. “Understanding the surrounding social landscape is always key for a personal stylist. Perhaps the time might not be right to wear diamonds and flashes of colour if there has been a somber social or political movement. Selecting a look that works for the right time and place is key,” says Sara Hassan, Creative Director and Head of Styling at Vogue College of Fashion.

Interpersonal Skills

Personal styling is as much about listening as it is about fashion sense. Strong communication skills help you to understand clients’ personalities, preferences, and lifestyle needs, so you can tailor your recommendations.

“It is sometimes a necessity to have your client or celebrity step out of their comfort zone. Challenging and adapting the mindset of the client is key for new, fresh, and innovative looks,” says Hassan.

Business and Marketing Skills

If you plan to work independently, basic knowledge of business management, pricing, and marketing is crucial. Many personal stylists create their own brands and market their services through social media or personal websites.

Color Theory and Body Shape Knowledge

Understanding how colors, patterns, and silhouettes work with different body shapes is essential in creating flattering looks. This knowledge helps stylists make informed decisions that enhance a client’s natural features.

Adaptability and Problem-Solving

Clients’ needs and preferences may change, and last-minute challenges (like an outfit not fitting as expected) are common. Adaptability and quick problem-solving skills help you handle these situations with ease.

Time Management and Organizational Skills

Personal styling often involves managing multiple clients and tasks, from shopping for clothing to organizing wardrobes. Strong time management and organizational skills help ensure you meet deadlines and provide a seamless experience for clients.

Knowledge of Fashion Brands and Products

Being familiar with a wide range of fashion brands, from luxury to accessible, helps you find the right pieces for clients’ tastes and budgets. A stylist’s expertise often lies in their ability to recommend items from diverse sources, catering to each client’s needs.

Do you need qualifications to be a personal stylist?

While a formal degree isn’t required to become a personal stylist, certain qualifications and skills can greatly enhance your credibility and effectiveness in the role. For those new to the field, an understanding of fashion basics lays a solid foundation for styling success.

Formal vs. Informal Education

While a fashion degree or certification can be beneficial, especially when seeking higher-paying clients or working with agencies, many stylists start without one. Degrees or short courses in styling or fashion business can provide you with expertise and boost your qualifications. There are various styling degrees and short courses available to explore, like those offered by institutions like Vogue College of Fashion.

How Do I Get Started in Personal Styling?

Starting out in a competitive field like personal styling can feel daunting, but with the right steps, you can build a strong foundation and gain confidence in your skills. Here’s a practical, step-by-step guide to help you get started:

Build a Portfolio

Start by styling friends, family, or even yourself to create a visual portfolio of your work. Collaborate with photographers or makeup artists for photoshoots to showcase your styling in different settings. A well-rounded portfolio will highlight your eye for detail, versatility, and ability to create cohesive looks.

Develop a Unique Style Perspective

Stand out by refining your personal aesthetic and finding a niche within the industry. Whether you’re drawn to minimalist styling, bold colors, or sustainable fashion, having a distinct point of view can help attract clients who align with your taste.

Gain Practical Knowledge

While certification isn’t necessary, completing a short course in styling can boost your confidence and understanding of styling techniques. These programs often cover basics like color theory, body shapes, and personal branding, which can be valuable for beginners.

Explore short courses and master’s degrees in fashion styling at Vogue College of Fashion.

Leverage Social Media

Use platforms like Instagram, Pinterest, or TikTok to showcase your styling work and tips. Share styling advice, create mood boards, and engage with followers to build a digital presence. Social media is also a great way to connect with potential clients and establish yourself as a go-to stylist in your area.

Network and Gain Experience

Attend fashion events, join online fashion communities, or connect with other stylists to grow your network. Volunteering or interning with fashion boutiques, established stylists, or fashion agencies can also provide valuable hands-on experience and insider knowledge.

If you’re participating in online courses or a fashion program, your peers are often a great resource for developing skills and gaining hands-on experience. “Start connecting with photographers from other art courses and colleges, trainee hair and makeup artists; think to use friends as models and create your own test shoots. The more you collaborate, the more you can hone your skills,” says Hassan.

Start Small with Initial Clients

Begin by offering free or discounted styling sessions to gain experience and gather client testimonials. Word-of-mouth referrals and positive reviews from these first clients can be instrumental in building your reputation.

How do I get hired as a stylist?

Once you’ve built a solid foundation in styling, it’s time to turn your passion into a professional path. Whether you aim to work for a styling agency or start your own business, there are different routes to success in personal styling:

Freelance vs. Working with a Styling Agency

Working with an agency offers stability, structure, and a built-in client base, which can be helpful for stylists just starting out. Agencies often handle the business side, allowing you to focus solely on styling. On the other hand, freelancing gives you complete control over your business, pricing, and schedule, along with the flexibility to build a personal brand and grow at your own pace.

Finding and Attracting Clients

Securing clients is essential for any stylist, and there are several ways to do so:

Word of Mouth and Referrals: Happy clients are one of the best ways to build a strong reputation. Encourage clients to share their experiences and refer friends or colleagues.
Collaborate with Boutiques and Retailers: Partnering with local boutiques or fashion retailers can provide access to their customer base, allowing you to offer styling sessions in-store or host styling events.
Networking Events and Fashion Shows: Attend industry events, trade shows, and fashion-related gatherings to make valuable connections and showcase your expertise.

Build a Professional Website and Online Portfolio

A dedicated website acts as your digital business card. Include a portfolio showcasing your best work, client testimonials, and an overview of your services. An easy-to-navigate website can make a lasting impression on potential clients and help establish your professionalism.

Consider Offering Virtual Styling Services

Virtual styling allows you to expand your reach and work with clients remotely. Many stylists now offer virtual consultations, curated digital lookbooks, or styling advice over video calls. This flexibility appeals to clients who may prefer styling assistance from home or live outside your local area.

Marketing Your Services

A strong online presence is essential for building a client base. Use social media to engage with potential clients by sharing your work, styling tips, and fashion advice. Additionally, consider creating a newsletter or blog on your website to provide value and stay connected with your audience.