Creative Direction Essentials: Fashion Branding
Learn the creative processes behind fashion media images and luxury advertising.
Learn the creative processes behind developing a fashion brand or a concept. This course will equip you with the basic skills to research, conceptualize, direct and execute a brand concept. You’ll be able to explore fashion creativity in case studies of key figures in the industry and groundbreaking ideas developed by creative directors from unique products to the way in which these products are communicated to audiences through a variety of innovative strategies.
Who is this course for?
If you love fashion and have a creative flair that you want to make a career of, this course is perfect for you. The course allows you to explore the variety of creative roles in the fashion world, from creative directors, fashion communicators, and art directors, allowing you to consider future study and career options that will fit your own style and aspirations.
Your final portfolio
In the final week of the course, you will present a portfolio piece that showcases your creativity in the form of a brand concept from an initial idea to a tangible outcome.
Schedule
May 2025
Made to fit your schedule, Vogue Online Essentials courses are asynchronous so you can participate at your convenience.
Program Length
Four Weeks
Course Topics
Students will explore key areas of creative direction to gain a well-rounded introductory understanding of the role and its impact of developing fashion brands, products and concepts. Hone your skills through weekly practical assignments which will culminate with a portfolio piece that showcases your creativity in the form of a brand concept from an initial idea to a tangible outcome.
Topics include:
- Introduction to Creative Direction
- Developing Concepts and Products
- Branding and Communication
- Breaking Into The Industry
- Preparing Your Portfolio
Eligibility
Vogue Essentials courses are open to ages 14-17. Students must be 14 years old by the first day of their course.
Fees
Each four-week course is $995.
