Vogue Fashion Branding & Communication
Learn how brands build value for consumers and adapt their marketing approaches to stay relevant.
The Vogue Fashion Branding & Communication course is an engaging online programme focused on building effective branding strategies in the fashion industry. This course is ideal for fashion professionals, marketers, and enthusiasts aiming to master the art of fashion communication and branding.
You will learn how to craft compelling brand stories, develop strategic communication plans, and effectively engage with target audiences across multiple platforms. With guidance from experts at Vogue and other Condé Nast brands like Glamour and GQ, you’ll gain practical insights into managing and enhancing fashion brands.
By the end of the programme, you will have developed a strategic brand communication plan, gaining the skills to elevate brand identity and effectively communicate in today’s competitive fashion market.
Structure
Our Vogue Fashion Branding & Communication online course is designed to provide a comprehensive exploration of how fashion brands market and promote and communicate their products and their values. Through case studies, practical exercises, and insights from industry experts, you’ll develop the skills needed to successfully manage brand messaging and visibility in the fashion world.
Course Themes
- Fashion Brands: How They Market & Promote Their Values & Products
- The Different Facets of Understanding Consumers
- Ethics & Sustainable Brand Practices
- Brand Strategy
- Building a Brand From Scratch
- How Brands Use Social Media to Connect With Their Audiences
- The Future of Fashion Brands & How Branding Is Changing
Modules
This course covers the following key areas of brand management and communication:
Fashion Brands & How They Market & Promote Their Values & Products
Explore how fashion brands communicate their values and market their products, focusing on strategies that align brand identity with consumer expectations.
The Different Facets of Understanding Consumers
Gain insight into the key aspects of consumer behaviour, including motivations, preferences, and trends, to help tailor branding and marketing efforts effectively.
Ethics & Sustainable Brand Practices
Examine the growing importance of ethics and sustainability in branding, and how companies are evolving their practices to meet modern consumer demands.
Brand Strategy
Learn the fundamentals of brand strategy, from defining a brand’s mission and vision to developing consistent messaging that resonates with target audiences.
Building a Brand From Scratch
Discover the essential steps involved in creating a new brand, from concept development and positioning to launching in a competitive market.
How Brands Use Social Media to Connect With Their Audiences
Explore how fashion brands leverage social media platforms to engage with consumers, build communities, and drive brand loyalty.
The Future of Fashion Brands & How Branding is Changing
Delve into the evolving landscape of fashion branding and examine how digital trends and consumer values are shaping the future of brand identity.
Schedule
Course Dates
- 13 January 2025 – 07 March 2025 | Book Now
- 31 March 2025 – 23 May 2025
- 23 June 2025 – 15 August 2025
- 06 October 2025 – 29 November 2025
Class Days & Times
Flexible online study
Accreditation
Accrediting Body & Award Structure
This programme is awarded by Vogue College of Fashion. It is structured as an eight-week online course. The programme combines academic rigour and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s wide network of industry professionals.
Credits
The course carries no credits within the UK’s Regulated Qualifications Framework (RQF).
Careers
This programme contains modules, experiences and opportunities designed to equip you with the essential skills, knowledge and practice crucial for a successful fashion career, from personal development to professional practice.
Within the course content, there will be many career and professional development elements and activities available to you.
Previous Vogue College students have gone on to work at: Condé Nast, Vogue, Glamour, Aisle 8, Net-A-Porter, Harvey Nichols, L’Oréal, Hayley Menzies, Grazia, HanSpringett LTD (AKA H-Lans), GQ, Harper’s Bazaar Arabia, WGSN, TikTok, Tatler, Louis Vuitton and many more.
Technology
Hardware Requirements
Laptop
PC / Mac desktop
Mobile / Tablet device
Operating System Requirements
Windows 7 or higher (recommended)
MAC OS X 10.6 (Snow Leopard) or higher (recommended)
The latest operating system on mobile / tablet devices
Visual & Audio Requirements
Speakers and microphone, or headset
Webcam
Fees
| UK Student | International Student |
|---|---|
| £850.00 | £850.00 |
We offer course fee reductions to alumni. Visit our Terms & Conditions for more details.
Tuition fees may increase annually in response to market conditions.
Deposit Payment & Instalment Options
To secure your place on the course, the tuition fee must be paid in full at the point of booking. Please note, there is no deposit option available for bookings.
Students do not have the option to pay the tuition fee in instalments for this course.
Student Loans, Scholarships, & Bursaries
Students studying at Vogue College of Fashion are currently ineligible for student loans.
Admissions
We seek applicants with a passion for fashion, media, and luxury lifestyle industries, ready to make an impact on the future of fashion. Book your place directly with the College, ensuring all required documents are submitted.
How to Book
Whether a UK or international applicant, you should book your place directly with the College here. All required documents outlined in our full admissions requirements must be included with the application. For enquiries regarding entry requirements or the admissions process, contact our Admissions Office.
Deadline
Online Courses remain open to book two days following the start date of the course.
