These years gave her extensive experience, which prompted her to create and manage her own press office specializing in the fashion sector. This is how the Blanca Zurita Imagen & Comunicación office was born in 2002. In addition, in 2010 she created the MFSHOW platform, which she directed in the areas of strategy and PR until February 2017. Blanca Zurita currently divides her time between advising on strategy and communication for different brands and teaching. And a long list of photographers, costume designers, and creative directors who will participate as Guest Speakers.