He began his career in this profession at Pepe Jeans, where he was responsible for the photography of advertising campaigns for almost eight years. Since then, his career has been consolidated, both as a photographer – collaborating with major publications such as Vogue, GQ, Elle, L’Officiel, Esquire, as well as with brands such as Zara, Dior, Louis Vuitton – and as creative director at the magazine he founded and of which he has been the editor since 2009: Varon.