Ruth studied Fashion Communication & Promotion at Central St. Martins and throughout her career has produced research, insight and development programmes for platforms such as WGSN, The Future Laboratory and global clients have included such LVMH, Henkel, L’Oreal, BMW, adidas, Sony and HarperCollins.

As a mentor and guest lecturer she helps individuals, businesses and students understand the value of critical cultural analysis to harness what we know about the future and how we can create meaningful growth within brands and businesses.